Of course you do. Or at least you should. One of the biggest problems in secondary instruction is the idea that we teach students to read in first or second grade, and for ever after that, we simply assign reading. Reading - or the way we access text - is a skill that needs to be developed and refined continually based on the text or information.
So, how do you teach reading?
Nearly 50% of high school students are "dys-fluent," even when reading grade level and familiar text. That means they are literate, and their brains can identify and pronounce the words as their eyes run across them. However, they are "fake reading" at best, and that is why they comprehend and synthesize little of what they read. That is why they don't remember what they read. That is why they don't have much to say in class discussion. That is why they aren't connecting with the literature you are so passionate about. They can "read." They just aren't very good at it.