Wednesday, January 11, 2012
Twinkies Go Bust
After busting waistlines for decades, Hostess Brand has finally busted through the seams of its own earning potential. The maker of some of the most processed and unnatural foods in the history of gastronomy, filed for bankruptcy today.
In the most delicious of ironies, the company claims its pension and, of course, retiree health care costs have outpaced its earnings. The company's earnings - long predicated on Americans complete dismissal of health concerns surrounding processed foods and sugary snacks - have taken a hit in recent years as consumers have finally woken up to the role of diet in health.
It's about time, and despite the problems of more people losing their jobs, the closing of this chapter in America's food history is a step in the right direction.