The final thoughts are: Dedication, loyalty, friendship. The choices we make reveal the true nature of our character. It is a wonderful sentiment - even if it doesn't have anything to do with beer. As Money magazine notes, it doesn't need flashy graphics, but instead leaves us with a "touching sensation." That sentiment is a strong statement about friendship. And, as people often "drink beers" as a ritual of friendship, there's certainly some legitimacy to the message. Any commercial that can portray men "as much for their kindness as for their strength" is all right by my standards.
And for this marketing magic, we have to give credit to BBDO.