Wednesday, October 16, 2013

Guinness Beer Wheelchair Commercial Everyone is Talking About

Every once in a while, one of those commercials comes along that makes us pause, smile, maybe even tear up a bit because it so aptly and poignantly frames the human condition. And, often the message seems to resonate far more than the product. In fact, the connection may even seem misplaced or ironic. Yet it doesn't matter because the commercial's message is worth the thoughts and discussion it creates.  Such is the case with the Guinness Wheelchair Commercial everyone is talking about.

The final thoughts are: Dedication, loyalty, friendship. The choices we make reveal the true nature of our character. It is a wonderful sentiment - even if it doesn't have anything to do with beer.  As Money magazine notes, it doesn't need flashy graphics, but instead leaves us with a "touching sensation." That sentiment is a strong statement about friendship. And, as people often "drink beers" as a ritual of friendship, there's certainly some legitimacy to the message.  Any commercial that can portray men "as much for their kindness as for their strength" is all right by my standards.

And for this marketing magic, we have to give credit to BBDO.

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