The framing of the job as "selling insurance" is certainly an entertaining look at the health care battle, and it's not an entirely unrealistic or exaggerated claim. The President's signature piece of legislation has faced many challenges, not the least of which was a challenge to the Supreme Court, which upheld it as a constitutional "tax." And, of course the persistent GOP-controlled House of Representatives has voted to overturn it some 200 times. The budget showdown - and government shutdown - was Ted Cruz's attempt to make his political career by defeating it. And, finally, the roll-out of the website has been plagued by mishaps and technical difficulties - which may be a result of its popularity, but don't make the President look good.
So, we will see how effective the President is at sales. And the 2014 midterms is probably the barometer by which we'll measure his "salesmanship."
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