The release of the new Nike Free Hyperfeel Flyknit is certainly a hype-worthy story, as it is an incredibly paired down running shoe crafted from a single piece of fabric. The story has been profiled by both Wired Magazine and the Daily Beast, and each comments on the attempt by Nike to remain relevant in a world that may be moving away from Nike's MO of padding and supporting the foot as much as possible. Kyle Vanhemert takes particular notice of Nike's efforts commenting on how Nike Jumps into Barefoot Running. Vanhemert sees this shoe as the new direction of Nike, and it's likely that may be true if the shoe company hopes to stay relevant. In a slightly more entertaining expose of the Nike Empire, Winston Ross reports for The Daily Beast on a revered trip Inside Nike Headquarters. The story of Uncle Phil and his company's attempt to deal with the pendulum swings between shoes offering more and less support subtly mocks the hallowed ground in Eugene, even as he offers a compelling account of the roll-out of Nike's new shoes.
As far as the actual feel and performance of the shoe, it is said to be somewhat like "wearing a sock," clearly an indication of the single fabric construction and connection to barefoot running. At $160 a pair, this is not a shoe for the casual runner, and it may not be for everyone. Certainly, there is no reason to believe this shoe is a necessary purchase for someone who wants to revert to less structure and more natural and barefoot-style running. In fact, it's not a stretch to say that anyone in nearly any shoe can "run barefoot while wearing shoes." In reality, barefoot running is all about the gait and not really at all about the shoes. The key is to run, as if sprinting - or as McDougal says, "like you would if you had to chase a toddler into the street while in bare feet." Basically, natural runners land on the balls of their feet, not the heels. The heel strike - and the potential damage and wear/tear - results from the more padded shoes of the past thirty years that allowed runners to land on their heels. That's not what a runner should do.
And, if a runner wants a bit of protection - especially for street or trail running - the thin barefoot-like shoe doesn't have to be Nike. For as Vanhemert implies, Nike is sort of late to this game. Companies like Merrel have provided barefoot shoes for years. Newton is another great low-structure shoe company and Adidas has some great styles as well.
As far as the actual feel and performance of the shoe, it is said to be somewhat like "wearing a sock," clearly an indication of the single fabric construction and connection to barefoot running. At $160 a pair, this is not a shoe for the casual runner, and it may not be for everyone. Certainly, there is no reason to believe this shoe is a necessary purchase for someone who wants to revert to less structure and more natural and barefoot-style running. In fact, it's not a stretch to say that anyone in nearly any shoe can "run barefoot while wearing shoes." In reality, barefoot running is all about the gait and not really at all about the shoes. The key is to run, as if sprinting - or as McDougal says, "like you would if you had to chase a toddler into the street while in bare feet." Basically, natural runners land on the balls of their feet, not the heels. The heel strike - and the potential damage and wear/tear - results from the more padded shoes of the past thirty years that allowed runners to land on their heels. That's not what a runner should do.
And, if a runner wants a bit of protection - especially for street or trail running - the thin barefoot-like shoe doesn't have to be Nike. For as Vanhemert implies, Nike is sort of late to this game. Companies like Merrel have provided barefoot shoes for years. Newton is another great low-structure shoe company and Adidas has some great styles as well.
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