A shorter version of the commercial is in play now, with the one-minute version playing during the All-Star Game last night. This is some great marketing, to be sure, and it reminds me of the old "Like a Rock" video/commercials featuring the Chevy Silverado to the background of Bob Seger's song. As a matter of fact, that commercial/song came out during the summer of my first job, working maintenance and "feeling strong" and somewhat like "a man." I was fifteen at the time. Perhaps, that's why they resonate with me so much. Sure, these commercials can seem a bit sappy - or even shallow when you realize they're just marketing a product. But, I for one enjoyed the images and the song. Makes me proud to be a son, husband, and father. And, as I only ever buy American cars, it makes me proud to be an American, too.
The song and the music video/commercial certainly reflect all the sentiments that make so many country songs so memorable. Of course, that may surprise many of Will Hoge's fans who don't necessarily consider him "country." That's the sentiment of many who consider him a "country outsider." But you can get a lot of country mileage out of singing about the common man, especially when you mention him as a loyal husband and father ... and one who has a truck. There is more to Will Hoge than just one song, but people often look to artists after a situation like this to keep producing the same type of song with the same type of feelings and melodies. And that would be wrong. Regardless, Will Hoge - who has seen some struggles and has never been a household name in fifteen years in the business - will continue to produce great music and "never give in."
Lyrics, compliments of OnlyLyrics
Read more at http://www.onlylyrics.com/will-hoge-lyrics-1119313.php#XbA8CdtgZFPG4tef.99
The song and the music video/commercial certainly reflect all the sentiments that make so many country songs so memorable. Of course, that may surprise many of Will Hoge's fans who don't necessarily consider him "country." That's the sentiment of many who consider him a "country outsider." But you can get a lot of country mileage out of singing about the common man, especially when you mention him as a loyal husband and father ... and one who has a truck. There is more to Will Hoge than just one song, but people often look to artists after a situation like this to keep producing the same type of song with the same type of feelings and melodies. And that would be wrong. Regardless, Will Hoge - who has seen some struggles and has never been a household name in fifteen years in the business - will continue to produce great music and "never give in."
Lyrics, compliments of OnlyLyrics
He's a twenty year straight get to work on time
He's a love one woman for all his life
He's a shirt off his back give you his last dime
He's strong
He's a need to move something you can use my truck
He's an overtime worker when the bills pile up
Everybody knows he aint just tough
He's strong ... Strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
It aint what he can carry what he can lift
It's a dirt road lesson talkin to his kids
Bout how to hold your ground and how to live
Strong ...He's strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
Strong, Like the river rollin
Strong, Gonna keep on going
Strong, When the road runs out
They gonna keep on talkin about
How he was strong ... Strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
Everybody knows he ain't just tough ... He's strong
He's a love one woman for all his life
He's a shirt off his back give you his last dime
He's strong
He's a need to move something you can use my truck
He's an overtime worker when the bills pile up
Everybody knows he aint just tough
He's strong ... Strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
It aint what he can carry what he can lift
It's a dirt road lesson talkin to his kids
Bout how to hold your ground and how to live
Strong ...He's strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
Strong, Like the river rollin
Strong, Gonna keep on going
Strong, When the road runs out
They gonna keep on talkin about
How he was strong ... Strong
He'll pick you up and won't let you down
Rock solid inside out
Somebody you can trust
Steady as the sun
Ain't nothing gonna knock him off the road he's rollin on
He's strong
Everybody knows he ain't just tough ... He's strong
Read more at http://www.onlylyrics.com/will-hoge-lyrics-1119313.php#XbA8CdtgZFPG4tef.99
2 comments:
I am in love with this commercial series!! My undergrad degree is in Marketing and this is hands down marketing at its finest. Greatness. Thank you for your post and for showing the extended commercial (this was the first time I had seen the 3 minute version).
My pleasure.
Thanks for reading.
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