Thursday, January 21, 2021

"It's morning again in America"

"It's morning again."

Officially known in advertising circles as "Prouder, Stronger, Better," the key commercial for Ronald Reagan's 1984 presidential re-election campaign was a masterpiece of messaging. 

It's morning again in America. Today more men and women will go to work than ever before in our country's history. With interest rates at about half the record highs of 1980, nearly 2,000 families today will buy new homes, more than at any time in the past four years. This afternoon 6,500 young men and women will be married, and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future. It's morning again in America, and under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago?

The message of renewal and rebirth and hope and optimism is an integral part of the American identity, the American consciousness, the American Dream. And each day as we wake up, it's important to remember that.

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