Should I start a Substack?
Well, probably not. But it's a question many bloggers, writers, artists, journalists, marketers and more are asking themselves. I've been blogging here for almost twenty years, and it's never been anything other than a site to post written work that is not more refined and targeted for publication elsewhere, notably magazines, news and culture websites, or newspapers. While I did carry ads for many years and also utilized Amazon Affiliate links, they never produced any significant income, and this blog is not a place regular readers visit daily or weekly for a column.
Granted, I was a weekly columnist for The Villager, a community weekly in southeast Denver for several years, and I regularly published one-off pieces with the Denver Post among other papers. And, yes, I've been a freelance music, arts, and culture writer for alt-weeklies like Westword and 303 Magazine. But those, too, have never been regular work as a writer and certainly not anything that could be considered a job or career. Yet, I know I had a decent reader base in the Denver area, and I often wondered whether I could carry that into something like Substack as a weekly newsletter with a decent audience base.
Alas, probably not.
However, I am intrigued by the writers who have made the leap to Substack and managed to make a go of it. One neat story came from a career columnist in Davis, California, who was abruptly let go. Bob Dunning had been a working journalist and columnist for more than fifty years when his paper laid him off. On the advice of friends and family, he started a Substack newsletter and wrote a piece about how: ‘It’s like getting a raise every single day’ - On Substack
Bob published a raw piece on his new Substack, The Wary One, explaining what it felt like to be laid off after five and a half decades of service, and the subscribers started to pour in. “My god, it was instant. A giant whoosh,” he says. “I’m so energized. I still don’t understand it.”Within the first two months, it was clear to Bob that the move was the “golden opportunity of a lifetime.” He has more than doubled the $26-an-hour rate he had been making at the Davis Enterprise and expects to earn around $100,000 this year. “It didn’t seem like much of a risk to give Substack a try. How could I possibly have known what was just around the corner?”
On Substack, Bob continues to write a daily column about his life and local issues, imbuing it with the trademark familiarity that made him beloved among regular readers. One of his most popular columns, from 1997, looks at the joy and anguish of dropping off your youngest child at college; another details his colonoscopy.
And although his audience has expanded—on the fifth day after launch, his column was already read in 43 states and 23 countries—his relationship with his readers remains just as intimate.