Monday, November 4, 2013

Pomegranate Season is Back - Don't Miss Out

As we head into the fall season each year, I always lament the end of the summer fruits. That is until I remember that pomegranate season is coming. If you haven't noticed the luscious red fruits of Greek myth in the supermarket yet, keep your eyes open for the ruby goodness. For there is good reason to give in to the temptation of Persephone.

The taste of the pomegranate is reason enough to dive in, but we'd be remiss if we didn't recount the numerous reasons to eat the fruit of the fall. Rich in antioxidants - as if it weren't apparent by the rich, ruby red color - the pomegranate is a vitamin unto itself. And, healthy choices gurus like Dr. Mark Fuhrman offer plenty of support for why you should eat pomegranate.

Certainly, the best way to eat pomegranate is seed-by-seed.  However, pomegranate is a great accent for many things as well, and the phrase "pomegranate flavor" is infused with everything from tea and desserts to delicious lamb dishes at the finest of restaurants.  And, we all know the marketing of pomegranate juice by Pom, which was well-documented by Morgan Spurlock in the Greatest Movie Ever Sold. Pom took an obscure fruit that many people were wary of and turned it into the hottest new product on the supermarket shelves. It was truly a bit of masterful marketing.  In the end, though, eating fresh pomegranate is the best way to enjoy it. However, if picking the seeds apart is too much for you, pomegranate seeds can be purchased already separated.  It will cost you, though.  Whole Foods is selling containers of seeds for ... $17 for less than a pound. Wow.


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