Monday, January 13, 2014

What Good Would You Do with $25,000

20th Century Fox studios contacted filmmaker Casey Neistat with an offer to make a movie trailer for the new Ben Stiller film, Secret Life of Walter Mitty.  The studio wanted to launch an ad campaign around the idea of "living your dreams" to inspire people to do something they've never done. Neistat was offered the opportunity to make a video trailer for the movie and this campaign. Instead, Casey responded with a counter offer - they give him the money and he spends the entire budget "helping people in need."  Here's the result:

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